Update on Dotster
A quick update on the Dotster story; there was a “happy hour” at Dotster yesterday, followed by a period of concessional rates.
But behind the scenes, looking back at the entire episode :
- First mention of this came through an email / ezine.
- A quick search on Google and Yahoo didn’t reveal anything.
- Better luck with the blog trackers (Technorati and the like); that’s where I found the initial references.
- And a series of follow up messages on various forums, most of them referencing the blogs.
And yes, Dotster’s response slowed to a crawl during that period.
Looking at this in the context of a Long Tail paradigm; not surprisingly, word-of-mouth, or in this case, word-of-blog. addressing a dispersed audience, far more effectively than mass media.
Written by 2cworth on February 15th, 2006 with
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