Value Priorities

This week’s newsletter from Harvard’s “Working Knowledge” ezine had a snippet on Understanding the Chinese Customer. Some insights here

Â This is one reason why Nokia, which has emphasized fashion over function, has seen its cell phone sales in China rocket past those of Motorola and Ericsson. If a company wants to sell vacuums or washing machines in China, it had better pay attention to emotional needs as well as physical ones. And if it’s selling microwave ovens, air conditioners, and TVs, it should be sure those products are as fashionable as they are reliable.

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Overall, the Chinese appetite continues to be strong for certain must-have items, including TVs and mobile phones, hard goods such as refrigerators and air conditioners, and “fun” products such as stereos and digital cameras (computers and video cameras are just heating up).

In almost all decisions with a financial impact, we see the same refrain - an emotional aspect to decision making. Whether we realise it or not, even elements we perceive as being objective and rationalÂ - defining value, for instance - have an underlying personal / emotional element to them.

Different people are um…. well…. different. And that applies to their value priorities as well.

Written by 2cworth on April 25th, 2006 with no comments.
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