Buy the steak, not the sizzle.
Two articles on the Motley fool (note : free registration required):
The market’s 10 best stocks : The best returns over the last 10 years - annualised 55.6%.
The market’s 10 worst stocks : Excluding bankruptcies, and penny stocks. Total return of -97% or worse.
The best stocks were
- Obscure
- Ignored
- Small
And so were the worst.
So what’s the difference? Perhaps the real key is in this insight:
While the 10 best had boring names ….., the 10 worst had exciting names ….. that conjure up images of the next great technological or pharmaceutical breakthrough.
Buy the steak. Not the sizzle.
Written by 2cworth on June 12th, 2006 with
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